Several factors influence real estate prices in Marbella, with location being a paramount consideration. Properties close to the beach, such as those in the Golden Mile or Puerto Banús, typically command higher prices due to their desirable views and proximity to amenities. The quality and age of the development also play a critical role; modern villas with luxurious features and eco-friendly technologies attract premium buyers. Additionally, local market conditions—including supply and demand dynamics—significantly impact pricing; for instance, a surge in foreign investments from countries like the UK and Scandinavia can drive up prices in highly sought-after areas. Economic factors, including exchange rates and the overall health of the Spanish economy, further influence buyers’ purchasing power. Finally, Marbella’s reputation as a glamorous destination, coupled with its year-round mild climate and lifestyle offerings, continues to sustain its appeal and, by extension, its real estate values.