Real estate prices in Volterra are influenced by several key factors, including historical significance, location, and local economy. The town's well-preserved medieval architecture and Etruscan heritage attract both tourists and potential buyers, boosting demand for properties, especially in the historic center. Proximity to landmarks like the Roman theatre or the Palazzo dei Priori can significantly increase property values. Additionally, the surrounding Tuscany region’s allure, with its wineries and picturesque landscapes, enhances appeal. Economic factors also play a crucial role; seasonal fluctuations in tourism can affect rental incomes, which in turn impacts investment attractiveness. Lastly, local regulations regarding property renovations and zoning laws can either incentivize or limit development, subsequently influencing prices.