Real estate prices in Volterra tend to be relatively competitive when compared to nearby towns, such as San Gimignano and Montepulciano. For instance, the average property price in Volterra hovers around €2,500 per square meter, while San Gimignano, known for its medieval towers and tourist appeal, can reach upwards of €3,000 per square meter. Montepulciano, celebrated for its wine, often has prices similar to San Gimignano, making it a more expensive option in the region. Volterra's unique historical charm and less tourist-driven market contribute to its affordability, attracting buyers looking for a quieter lifestyle. Furthermore, properties in Volterra often come with larger land areas compared to the more densely populated areas of San Gimignano, which can influence buyer preferences and price dynamics in the region.