Over the past few years, real estate prices in Oria have experienced a notable upward trend, influenced by a combination of local and international interest in the area. In 2020, a typical two-bedroom apartment in the historic center was priced around €100,000, but by 2023, similar properties have seen prices rise to approximately €130,000. This increase is partly attributed to the growing popularity of Oria as a destination for remote workers and retirees seeking a more tranquil lifestyle in Puglia. Additionally, renovations of historic buildings and the influx of investments for tourism-related projects have sparked interest. For instance, market reports indicate that properties with traditional stone architecture, once valued at €150,000, have now reached the €200,000 mark, particularly those with modern amenities while retaining their historic charm. The demand for vacation rentals has also surged, pushing some listings upwards of €250,000 as investors see potential in the region’s increased foot traffic during the peak tourist season.