Real estate prices in Preston are influenced by a combination of local economic factors, demographics, and infrastructure development. The presence of educational institutions, such as the University of Central Lancashire, attracts students and young professionals, thereby increasing demand for rental properties and homes. Additionally, the city's strategic location with easy access to major transport links, including the M6 motorway and rail services to Manchester and Liverpool, enhances its appeal for commuters, which can drive up property values. Urban regeneration projects, like the redevelopment of the city centre and improvements to public spaces, also play a crucial role in influencing prices by enhancing lifestyle offerings. The local job market, especially in sectors like healthcare and manufacturing, impacts the disposable income of residents, affecting their ability to buy or rent homes. Furthermore, demographic trends, such as an influx of families seeking affordable housing and retirees looking for tranquil suburban living, can create shifts in demand that impact prices across different areas of the city.