Real estate prices in Tarifa are primarily influenced by its location, tourism demand, and local amenities. Properties with ocean views or proximity to the beach can command prices upwards of €3,000 to €5,000 per square meter, particularly in popular areas like Playa de Los Lances. The influx of tourists, especially during the summer months, raises demand for short-term rentals, pushing rental yields to around 8% annually in prime locations. Additionally, the town's appeal to kite surfers and outdoor enthusiasts has led to a surge in interest for both investment and residential properties. The availability of quality services, such as restaurants and shops, also plays a crucial role; neighborhoods near thriving commercial areas generally see higher property values. Lastly, economic factors, including interest rates and overall market conditions in Spain, can cause fluctuations, with recent trends showing a steady increase in prices by around 5% to 7% annually over the past few years.