Rental prices in La Herradura tend to be higher compared to nearby areas such as Almuñécar or Salobreña, reflecting its desirable coastal location and scenic views. For example, a one-bedroom apartment in La Herradura typically rents for around €800 per month, while a similar property in Almuñécar might average about €650. Properties with direct beach access in La Herradura can command even more, often exceeding €1,000, whereas in Salobreña, similar beachfront accommodations might be available for €900 or less. Additionally, the market in La Herradura has seen a rise in demand due to its appeal among tourists and expats, further influencing price variations in the region.