The rental market in La Herradura has seen significant fluctuations over the past few years, particularly driven by the growing interest in coastal properties from both domestic and international buyers. Short-term holiday rentals have surged, especially since the pandemic, as travelers seek out less crowded destinations, prompting many property owners to convert long-term rentals into lucrative short-term vacation rentals. This shift has led to increased rental prices; for instance, average weekly rates for holiday apartments in peak season have jumped by nearly 20% compared to previous years. Additionally, there has been a noticeable rise in demand for luxury villas with private pools and sea views, further driving up prices and attracting affluent clientele. On the other hand, the local long-term rental market has become more competitive, making it harder for residents to secure affordable housing, as many landlords opt for the more profitable short-term rental model. Overall, these dynamics reflect broader trends in the Spanish rental market, characterized by a growing preference for flexibility and luxury amongst renters.