Real estate prices in Marina Alta are influenced by several key factors, including location, proximity to amenities, and local market conditions. Areas with stunning coastal views, such as the town of Javea, often command higher prices due to the desirability of their beachfront properties. Additionally, the quality of local infrastructure, including schools, hospitals, and transport links, significantly impacts property values; towns like Denia, which are well-connected and offer various services, tend to attract higher demand. Seasonal variations also play a role, as prices can increase during the peak tourist season when buyers are likely to invest in holiday homes. Furthermore, the existing supply and demand dynamic is crucial; a surge in new developments in places like Moraira can either stabilize prices or lead to price reductions if demand does not keep pace. Finally, the influence of foreign buyers, particularly from the UK and other European countries, can elevate prices in sought-after locations, affecting market trends across the region.