Real estate prices in La Oliva are influenced by several key factors, including location, tourism demand, and local amenities. Properties near the coastline, such as those in El Cotillo, tend to command higher prices due to their proximity to beautiful beaches and scenic views. Seasonality also plays a significant role; during peak tourist months, rental demand can drive up prices, particularly for vacation homes. The overall economic climate of the Canary Islands, including job availability and population growth, further affects property values. Additionally, the quality of infrastructure—schools, healthcare facilities, and transportation—can enhance desirability, impacting prices significantly. Properties with modern amenities, such as swimming pools or energy-efficient installations, are generally priced higher, while older, less updated homes may reflect a lower market value.