Real estate prices in Costa del Sol are influenced by several key factors. First, the region's proximity to the Mediterranean Sea and its beautiful beaches attract both domestic and international buyers, driving demand. For instance, coastal towns like Marbella and Torremolinos often see higher property values due to their beachfront locations and established tourist infrastructure. Additionally, the presence of luxurious amenities, such as golf courses and upscale shopping centers, plays a significant role in price determination; properties near the exclusive golf clubs like Valderrama tend to command premium prices. Economic conditions also impact the market, with fluctuations in currency value affecting foreign investments, particularly from the UK and Scandinavia. Moreover, urbanization and development projects, such as new transportation links and housing developments, contribute to the appreciation of property values in emerging areas like Estepona. Lastly, seasonal factors, particularly the influx of tourists during summer months, can lead to temporary spikes in rental prices, further influencing overall real estate values.