In Moray, several factors significantly influence real estate prices. The region's picturesque landscapes and proximity to the Moray Firth make it appealing to buyers seeking a rural lifestyle combined with coastal charm. Key economic drivers, such as the local distilling industry and military presence, particularly at RAF Lossiemouth, create job opportunities and attract professionals, contributing to demand for housing. The overall condition of the local economy, including factors like unemployment rates and average income levels, also plays a crucial role. Additionally, the availability of amenities such as schools, healthcare, and shopping facilities can sway prices; for instance, properties in Forres, known for its good schools and community services, often command higher prices than those in more remote areas. Moreover, regulatory elements, like property taxes and development plans, can impact the market, either by incentivizing new construction or limiting available housing stock. Lastly, seasonal trends, driven by tourism, can lead to fluctuations in demand and pricing, as holiday homes and rental properties become desirable during peak seasons.