Real estate prices in Cheltenham are influenced by a variety of factors, including location, amenities, and local economic conditions. The town's proximity to the Cotswolds, a designated Area of Outstanding Natural Beauty, makes it attractive for buyers seeking picturesque surroundings. Properties near good schools, such as the Cheltenham Ladies' College and other reputable institutions, typically command higher prices due to the demand from families. Additionally, the overall condition and age of properties play a significant role; charming period homes often attract premium prices, while newer developments may offer modern conveniences but might not have the same historical allure. Local transport links, including access to the M5 motorway and train services to major cities like London and Birmingham, further influence demand, making certain neighborhoods more desirable. Moreover, economic factors such as employment rates and average income levels in the region can significantly impact the housing market, as higher incomes generally correspond with the ability to purchase more expensive properties.