Several factors influence real estate prices in San Juan De Los Terreros, including location, property type, and market demand. Properties situated near the coastline typically command higher prices, with beachfront villas averaging around €300,000 to €500,000, while inland apartments can range from €100,000 to €250,000 depending on amenities and condition. The region's appeal as a holiday destination also plays a significant role; during peak seasons, demand surges, leading to price increases of 10% to 20%. Additionally, local infrastructure improvements, such as the recent upgrade of public transport options and road access, have led to a steady rise in property values, with average annual increases of 5% noted in the past few years. The availability of amenities such as schools, shops, and recreational facilities further drives interest, particularly among families and retirees seeking long-term residences.