Several factors influence real estate prices in Pilar De La Horadada, including location, accessibility, and local amenities. The town's proximity to the Mediterranean coast adds significant value to properties, particularly those near the beaches like Playa de las Higuericas. Accessibility to major transport routes, such as the AP-7 motorway and nearby airports, also plays a crucial role, attracting buyers looking for vacation homes or permanent residences. The development of local infrastructure, including schools, healthcare facilities, and shopping areas, can enhance desirability and thus property prices. Seasonal demand is another critical factor; during the summer months, tourism spikes, driving interest in short-term rentals and pushing prices higher. Additionally, property types, such as villas versus apartments, can vary significantly in price, reflecting differences in demand within the local market. Lastly, economic conditions and regulatory changes, including tax incentives for foreign buyers, impact overall market dynamics and pricing trends in the area.