In recent years, the real estate market in Pamplona has experienced significant changes, characterized by a noticeable increase in property prices and a shift in buyer demographics. Between 2017 and 2022, the average price per square meter rose by approximately 10%, largely driven by a demand for both residential and commercial properties. Areas like the city center and the bustling neighborhoods of San Juan and Rochapea have become particularly attractive to young professionals and families, leading to a surge in apartment refurbishments and new developments. Additionally, the rise of remote work has seen an influx of buyers from larger cities looking for more spacious living options. This has prompted developers to focus on creating modern, multi-family housing units with shared amenities, responding to the demand for community-centric living. Furthermore, the rental market has tightened, with a decrease in available units, pushing rental prices up by nearly 15% in some popular districts over the last few years.