Real estate prices in Ojén are influenced by several key factors, including location, amenities, and economic conditions. The village's proximity to Marbella and the Costa del Sol makes it an attractive option for buyers seeking a quieter lifestyle without sacrificing access to urban conveniences. Properties with stunning views of the mountains or the Mediterranean Sea command higher prices, as do those located near popular attractions and recreational facilities. Additionally, the local economy, driven by tourism and expatriate demand, can fluctuate, impacting property values. Infrastructure developments, such as road improvements and public transport enhancements, further play a role in shaping the real estate market, leading to varying levels of demand in different areas. Seasonal trends also affect prices, with increased interest during the spring and summer months when tourists and potential buyers actively explore the region for investment opportunities.