Property prices in La Orotava have seen notable fluctuations over the last few years, reflecting broader trends observed in the Canary Islands. In 2020, the average price per square meter hovered around €1,400, but by late 2022, this figure had risen to approximately €1,700, indicating a sustained demand despite global economic uncertainties. The increased interest has been driven by a combination of remote working trends and a rise in international buyers seeking second homes. In specific neighborhoods, such as the historic center and areas near the botanical gardens, prices surged more dramatically—some properties even exceeding €2,000 per square meter. Additionally, the growing appeal of La Orotava’s unique architecture and proximity to natural attractions has further fueled this upward trend, leading developers to invest in new projects. In contrast, some more rural areas have remained relatively stable, showcasing a divergence in market dynamics across the municipality.