Rental prices in La Mata exhibit noticeable seasonal trends, largely influenced by tourism. During the peak summer months, particularly July and August, demand for short-term rentals skyrockets as tourists flock to the area for its beautiful beaches and vibrant nightlife. This surge can drive rental prices up significantly, sometimes by as much as 30-50% compared to off-peak months. For example, a one-bedroom apartment that might rent for €500 per month in the winter could easily command €800 or more in July. Conversely, from late September to early June, rental prices tend to stabilize or even decrease, as the influx of tourists diminishes and long-term rentals become more common. Additionally, the shoulder seasons, particularly in spring and early autumn, often see fluctuating prices as landlords adjust rates to attract visitors while still competing with off-season rates.