Real estate prices in Santa Margherita Ligure are influenced by several key factors, including location, property type, and seasonal demand. Properties with sea views or those situated near the charming historic center typically command higher prices due to their desirable locations. The presence of luxury villas and upscale amenities, including high-end restaurants and boutique shops, further contributes to property values. Seasonality also plays a significant role; summer months see a spike in demand as tourists flock to this picturesque coastal town, leading to price increases for vacation rentals. Additionally, the overall economic climate and market trends in the broader Ligurian region, such as developments in nearby Portofino, can impact Santa Margherita Ligure’s real estate market by attracting wealthier buyers or investors, thus driving prices up. Local government regulations regarding property development and preservation of the area’s natural beauty also play a crucial role in determining real estate value.