Real estate prices in Pietrasanta tend to peak during the summer months, driven by increased demand from tourists and seasonal residents. For example, in July and August, properties can see price increases of 10-20%, particularly in prime locations near the beach. A three-bedroom villa that might list for around €600,000 in winter could rise to €720,000 in the summer due to higher competition among buyers looking for holiday homes. Conversely, during the winter months, prices generally stabilize or even decrease, with average listings dropping approximately 5-10%. A similar property could see its price fall closer to €570,000, reflecting a seasonal slowdown in the market. Additionally, rental prices follow a similar trend, with weekly rates for beachfront properties soaring to €2,500 in July, while winter rents for the same property might only reach €1,000 a week.