Real estate prices in Pienza are influenced by a combination of historical significance, location, and market demand. The town, recognized for its Renaissance architecture and UNESCO World Heritage status, attracts tourists and buyers interested in properties that offer cultural heritage, which drives up prices. Additionally, Pienza's picturesque setting in the Val d'Orcia, known for its rolling hills and vineyards, enhances its appeal, making homes with scenic views of the countryside particularly sought after. Proximity to key amenities, such as restaurants, shops, and historical sites, also plays a crucial role; properties close to the main square or scenic viewpoints often command higher prices. Furthermore, the seasonal fluctuation of visitors impacts rental market pricing; during peak tourist season, rental properties may see a significant increase in value. Lastly, local market trends, influenced by the broader real estate dynamics in Tuscany, can lead to price variations, affecting both residential and investment properties in Pienza.