Real estate prices in Diano Marina are influenced by several factors, including location, proximity to the beach, and local amenities. Properties situated near the coastline generally command higher prices, particularly those with sea views or easy access to sandy beaches, as tourists and retirees seek out these desirable features. The town's appeal as a tourist destination also plays a role, with demand surging during the summer months when visitors flock to the area, thereby driving prices up for vacation rentals and second homes. Furthermore, the condition and age of buildings affect pricing; newer developments or well-maintained properties often attract premium prices. Moreover, regional economic conditions and the broader Italian real estate market trends can impact buyer confidence and investment. Finally, the local infrastructure, including transport links and public services, such as schools and healthcare facilities, can also make certain areas more attractive, influencing property values.