Property prices in Tourtour are generally higher than in nearby towns such as Lorgues and Aups, primarily due to its reputation as one of the most beautiful villages in France. The average price per square meter in Tourtour can reach around €3,500, while Lorgues tends to be around €2,800 and Aups closer to €2,600. Tourtour’s unique charm, coupled with its stunning views and historical appeal, drives demand, especially among buyers looking for second homes. In contrast, towns like Salernes and Le Luc offer more affordable options, with prices averaging around €2,400 per square meter, appealing to a different demographic. The disparities reflect both the desirability of Tourtour's location and the amenities it offers, such as fine dining and proximity to natural parks.